For what they show us is what we see.
What we find is what we see.
What we see is what we see.
And what we see may not contain the answer.
How does what I see come to be seen by me?
Numbers on the screen are representations of the real world.
Look at the real world, not just representations. Walk around what you want to learn about.
The distribution of excellence is fiercely lognormal, skewed, long-tailed.
Growth for the sake of growth is the ideology of the cancer cell.
I don't know who discovered water but it wasn't a fish.
You can't be a futurist without being a historian.
Most principles of design should be greeted with some skepticism, for word authority can dominate our vision, and we may come to see only through the lenses of word authority rather than with our own eyes.
Everyone spoke of an information overload, but what there was in fact was a non-information overload.
He that will not reason is a bigot. He that cannot reason is a fool. He that dare not reason is a slave.
Only rarely does some exceptional even lead people to recognise their intellectual self-image in such a way as to open up new perspectives on what is learnable.
Society has many ways to resist fundamental and threatening change. Thus, this book [Mindstorms] is about facing choices that are ultimately political.
Therefore, let me argue that the actual dawn of user interface design first happened when computer designers finally noticed, not just that end users had functioning minds, but that a better understanding of how those minds worked would completely shift the paradigm of interaction.